Betway - Football WDW

This project involved designing and animating ads, banner work, and social videos for Betway’s dynamic football betting campaigns, covering both English football and the Champions League. Built within the Flashtalking (now Innovid) dynamic ecosystem, all creative assets were developed to allow team names, odds, and other elements to be fully editable across different markets. The work also marked a transition away from Betway’s in-house use of an online ad builder toward a full coding environment. As part of this shift, I guided their design team on implementing straightforward, logical banner updates using code, and introduced them to workflows involving Git and Gulp tasks.